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One of the newest trends in e-commerce is omnichannel. It is a streamlined version of omnisourcing, the old-style method of handling multiple orders through different web channels. The new method allows your webstore to display inventory and orders on your website, on your blogs…
The term Omnichannel is derived from the words of one of its founders, Steve Clayton. He believes that TV should offer more than the standard, analog signals. His theory states that the consumer will not only be able to find their favorite shows and…
One of the big decisions you will face as an internet marketer is how to implement omnichannel. It is not just a new term, but it has tremendous impact on how you look at channels and how you manage them. The days of buying…
Omnichannel strategies deliver a seamless experience of your company’s brand, regardless of where or how these consumers engage with it. It does not matter if you are sending promotional material through the mail, handing out flyers on busy streets or transporting your company’s products…