The term Omnichannel is derived from the words of one of its founders, Steve Clayton. He believes that TV should offer more than the standard, analog signals. His theory
states that the consumer will not only be able to find their favorite shows and programs, but they will be able to do so from any place at any time. For decades, the United States television industry has focused on broadcast, rather than cable or satellite services. This meant that viewers were forced to sit in front of a television, whether they wanted to or not.

But now that digital channels are available to everyone, consumers are trending toward more choices. This is exactly how Omni channel transforms consumer behavior. One day they may be watching their favorite show, but two days later they may be
traipsing around in their pajamas, doing homework or just hanging out with the family. While cable and satellite providers are making attempts to change this by offering more digital channels, the problem lies with the viewer. People simply have too much entertainment options and are unwilling to forego their television.

Many companies are attempting to solve this problem by offering digital channels for sale. These companies claim that once people begin subscribing to these channels, they will not think about canceling their service. People will feel more comfortable with the digital channels, and they will begin viewing them more often. The advertising that is featured on the digital channels is also thought to be beneficial to viewers. Advertisers who feature on digital channels can reach an audience of up to 700 million people. The number of advertisements that can be featured on a single channel is nearly double that of conventional television.

As previously mentioned, the problem with this is that people are not willing to forego their television sets. The question is how does Omnichannel transform consumer behavior? The answer lies in advertising. Advertising on channels on the Internet is thought to be more appealing to viewers because it is not intrusive, it is more subtle,
and it can be moved around easily.

In other words, people would prefer to have advertising on digital channels appear where they watch television rather than in a spot right in their front yard. This makes it possible for television channels to feature content that is actually of interest to the audience. People will not feel as though they are being targeted by advertising when
they see it featured in the middle of their living room screen.

The success or failure of an advertising campaign will be determined not only by how well the advertisements are made, but also by how well the consumers in the target audience perceive the advertising. With Omnichannel, the advertising is done at the edge of the audience’s attention. This means that the advertisements that are digitally
presented will be more appealing than they might be on traditional television channels. Since digital channels are available through a television provider, there are no limitations to how the advertising can be presented.

If a television station is able to manage to adapt its programming schedule to fit in with the wishes of the viewer, then a ratings campaign can be created that will result in increased viewership. The best way to attract viewers is to create television shows and movies that they want to watch. This may require a significant investment because
digital channels may cost more per unit than regular television channels do, but they are much more likely to be noticed. This is why it is so important to understand how does Omni channel transform consumer behavior.

Television advertising is still very popular and it can generate a lot of revenue for a television network. As the popularity of programs like Housefull has shown, people are willing to pay for things they enjoy. People who are offered advertising on a regular basis are more likely to purchase products and services that are advertised. It is up to the network to ensure that it keeps attracting these people and that it changes their behavior when they see the advertisements. It is hoped that when people realize how does omnichannel transform consumer behavior, they will be more willing to make the investment required to keep these companies profitable.