Magento 2 is a highly advanced and modern commerce solution written in the PHP programming language. It has become very popular among various business owners owing to its high level of functionality. When compared to the older versions, it is quite capable of providing you with all that you need for your online store.

So what really is Magento 2?  This is a template-driven and content management system for online stores. This is an advanced concept that helps you to manage your store through a web portal and gives you a platform to develop your products through an easy administration panel. The best thing about this store is that it allows you to interact with your customers and play a major role in improving your conversion rates. If you manage to provide great customer support and a secure checkout environment then you will be successful in your online venture.

Let us look into the working process of Magento 2.0. The whole site has been structured in such a way that search results are displayed on the main page of your website. All the products that you display will be listed in a single category thus making it easy for your customers to locate and buy your products. If there is any error
while placing the order, your customers will be able to browse through the other categories and find what they are looking for. You can also set categories according to a product type which will help you to reduce the number of category pages.

There is also a ‘home’ area, where customers can edit their personal settings like choosing a username and password for their online store. You can also customize your template by using a user-friendly editor provided on the admin panel. There is also a ‘search’ option available in the home area, which allows your customers to use a
specific search engine for the purpose of searching for specific product categories. This helps to improve your conversions.

SEARCH ENGINE OPTIMIZER

The most important feature of Magento 2.0 is the built in Search Engine Optimizer which works as the main search optimization mechanism of the site. This is known as All In One-SEO tool which displays all the options related to optimization for the search on a single page. The main benefits of this feature are that you do not have to individually optimize each page for the search results; you can just configure the All In One Search option and that will do the work for you. The main disadvantage is that it is not possible for users with lesser knowledge of SEO to manually manipulate the different settings of All In One Search. It would require the expertise of a webmaster.

ALL IN ONE SEO TOOL

There is another useful feature of All In One SEO Tool. If you have a product and categories like Books, Coupons, and Coupon Supplies then the product page of your
site will automatically display these categories in the search result list. This feature can be useful if you have more than one category or subcategories in your site. Users
searching for certain products can also filter the search results by entering a particular category or subcategory.

Users can also search for products that are already in supply on your site. For example, if you sell books then customers searching for specific books can easily find them from the search result pages. Similarly, Magento SEO works well with multiple product types. If you sell shoes then you can also include a category where customers can search for shoes. This would ensure that users do not have to repeatedly type in the search term for the desired information.

TRAFFIC STATISTICS

Another great feature of Magento 2 Search is that it also provides statistics of traffic received by a site. You can see exactly which keywords were used by customers and which search engines bring them to your site. Knowing this data will allow you to improve your SEO strategy and make it work better for your company. With all these
features in place, you can be sure that your customers find what they need when they do an online search and that your company enjoys increased online sales.