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Choosing the Right Graphic Design Company for you

These days, it truly does seem like start-ups are the new trend. It seems like new companies are coming up in every corner. This automatically makes it even more difficult for each of the companies. They’re all in a rats race to be the first to get noticed and selected by clients.

One of the most important factors to consider when you want to be the best in the industry is how you define and execute your branding.

And for branding to work and stand out, the role of graphic designers is imperative.

With the explosion of startups, several graphic design companies have risen to cater to their requirements. This means that startup owners have a plethora of options to choose from.

This means that it can make the decision of choosing the right graphic design company a very confusing one. But the truth is, this decision can be pretty easy, there are only few rules to follow.

Search-for-companies

The first thing to do is make a list of the graphic design companies in your area or in the locality you want. Once you make this list you’ll know what your options are.

The next step would be to do your research on these companies. Check out their portfolios, websites, testimonials and all that. The most important thing to look for is the company’s philosophy and process. Whether you think you can get the job done from them.

Research
Short-listing

Now that you’ve done your research, you now know exactly what kind of work the companies have done, it will be easy for you to figure out how many of them go with your thought flow. This will automatically make it very easy for you to short list your initial list of companies.

The next step would be to make contact with the people. Speak with them over the phone, set up meetings to see how passionate they are. Let them know what you want and whether they are capable of your work.

Discussion
Final-Decision

The final step is to compare the responses you have received and make your decision. And there it is, the easy way to choose the graphic design company for you.

At the end of the day, the most important part would be to build a relationship with whomever you choose for your project. That is the only way for you to be able to not only do your project well, but also be satisfied with it at the end of the day.


Steps to Follow When Designing a Mobile App

” Mobile Apps are the trend of the day for today’s generation. We have gotten used to having an app for everything and each day there are more and more things that we need apps for and more and this gives birth to more ideas for mobile apps. “

As complicated as people might think the process is, it can be very easily broken down into simple steps. Mind you though, in no way are we saying that building a mobile app is an easy task, just that the process is nothing to be scared of and giving up on.

Idea

” The first and most important part of creating a mobile app is the idea or sometimes the problem that you are going to solve through your app. “

The-need

“The second step in creating your mobile app is making sure that you need an app for your idea. If you end up making one and it isn’t that useful, then your efforts will have gone to waste.”

Flow-and-features-of-the-app

” The next step is to plan the way the app will flow and how the users will use it. Along with this, you need to make a list of all the features that your app will have. This allows you to get a clear idea of how your app is going to work. You can always do that little bit extra and do this using a wire framing tool. “

Non-core-features

” Another important thing to do is remove everything unnecessary from your first version. All the extra work that you do, save it for your subsequent versions. Rather, in the first one, keep it simple and straightforward. “

Design

” Make sure that you always put the design first. Remember that your design is about how your app will look and how everyone who uses it will experience. Your design is the way you make your app useful! “

Developing-the-app

” In this step, you need to start coding your app. If you’re not well-versed in the subject then go ahead and hire someone who is. “

Analytics

” Next up, do all the analytics; track downloads, user engagement, retention capacity. There are a lot of tools and apps available for this (Flurry, Localytics). Make use of them. “

Feedback

” Before you take your app live, get feedback from random users, friends etc. Service providers like Apptentive helps you with gathering a user group and getting their feedback. This will help you make your app better. “

Features-and-additions

” The final step is to now make your first version of your app better. Now’s your chance to introduce all the new features that you dreamed and planned about. “


uiux-banner

The Basics of UI/ UX

We love UI/UX. We make a living out of it. We are thinking, speaking and doing it every day at office.

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We can go as deep and as technical into this as anyone can. But we don’t want to. Instead, we are going to talk about the bare minimum of UI/UX. Something that gives you a heads up on the topic. Something that helps you to follow a conversation and maybe even participate in it. Because everything these days is UI/UX.

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So here’s the deal, UX is User Experience Design and UI is User Interface Design.

We’ve all looked at an app or a website at some point and felt how amazing it looks. We thought it was aesthetically appealing or that it was well structured, usable, easy to understand or something like that. UI and UX is the process that went on behind creating that app or website.

Basically, UX is about enhancing customer experience and satisfaction.

It improves usability, overall aesthetis and provides satisfaction in the relationship between a product and the user.  UI, on the other hand, deals with the interaction between the machine and the user. It aims at providing effective operation and control of the machine by the user.

To break it down further, UX deals with the experience that people have on the website or mobile app. It deals with where everything is placed, how it looks and how it is designed. At the same time, on a website or a mobile app, there is always a flow that exists. An e-shopping app or we site will lead you to your basket after you choose a product and then on to your payment page. UI deals with this flow that needs to exist.

 

So it is clear that there exists a difference between the two. But more often than not, it is very easy to get confused.

UI-is-a-part-involved-in-UX-design
UI-deals-with-the-interaction
The-UI-is-designed-based-on-the-UX-design
UX-deals-with-the-input-while-UI-deals-with-the-output
UX-deals-with-the-overall-experience


5 Effective Strategies to convert your Online Store Visitors to Customers

Bring Them Back! Let’s accept the fact that most of the consumers don’t buy anything on their first visit. They need a lot of nurturing through different means to attract them back. These different touch points will help them convert from a mere visitor to a customer, but it might take different amount of time depending on your business. Let’s look at some of the tactics which can help you in converting your visitors into customers.

  • Follow up Emails

 

On an average 68% consumers will abandon their carts, which mean a lot of opportunity. Here, you are already sure that the users want those products as they have done a lot of research and added those items in the cart. If you can send a follow up email about their cart within 2-3 hours, it increases the chances of a complete transaction.

 

  • Retargeting

 

Retargeting helps in reinforcing your brand. If properly used, it acts like an alarm, tempting the customer to come back to your site right away. Tools like Google remarketing, AdRoll and Facebook remarketing are being used widely. It’s very easy to setup once your site is getting enough traffic. You can set rules, for your retargeting audience, depending upon which pages they are visiting.

 

  • Referral Marketing

 

Many of the retailers are using this strategy to get their most recent and happy customers talk about their purchase. Review/suggestion by a friend is still one of the crucial factors while making a purchasing decision. So, it’s quite an important area to harness upon. You can start giving offers like a $25 for referring to 50 friends or a 10% discount if a referral buys from your site, etc.

 

  • Signup Popups

 

Whatever said and done, email marketing still plays a crucial role in getting customers. So, if you can build your list through sign-ups, nothing better than that. Many retailers show a pop up at the beginning and ask for a sign up before navigating into the website. It might not work all the time as customers don’t like to provide their details before shopping. But you can ask them to subscribe as an optional measure. You can even give some cashback offers for doing so.

 

  • Upselling Products

 

This works a lot in online retail. For example, if a person a buying a camera and your product page recommends him camera batteries; he will certainly buy those too. So, you can come up with some combo packs which will upsell your secondary products easily. Forrester says that, such product recommendations are responsible for an average 10-30% of the revenue. There are many such tactics which you can build upon and start getting more customers and eventually more sales. Pricing still plays the lead role, but you can bank upon other psychological factors which can help in shooting up your sales. End of the day, all customers are human and we need to heed to their psychological needs as well. Watch them closely and you will know what they want from you.


Conclusion

 

E-commerce organizations want better conversion rates. What’s going to deliver higher conversion rates? Technology upgrades, data driven decision making and targeted marketing will help a lot.  They should have these techniques a try to see some dramatic improvements.


How can we help:

 

Our vision is to help e-commerce organizations achieve one simple thing – Develop your software product/ platform within 60 days, test it within 15 minutes and achieve the envisioned profits 2x faster.  Our solution accelerators give you both speed and customization without compromising quality.

Rapid Development Framework:

 

Develop and deploy new software product within 60 days using strategies such as prototyping, iterative development and time boxing.

Release Expeditor Framework:

 

Accelerate existing software development & release next version of powerful applications within 60 days by combining DevOps , Microservices architecture and 100% test automation strategies.

Selenium Accelerator Framework:

 

Manual testers & QA organizations can implement automation within 15 minutes without Selenium or any other automation tool knowledge.

Python Omnicommerce Framework:

 

Enable a unified branding experience across all channels such as online, mobile, social media and call center.