E-commerce

The Future of E-commerce

Shopping online is becoming the main avenue of purchasing in the world. Nearly everybody who owns a pc has made a minimum of one on-line purchase. The Business-to-consumer E Commerce in the United States report tracks the trends as on-line retailing moves from strength to strength.

In several ways, retail and ecommerce services have enhanced over the last few years. Customers pick up product purchased at a brick and mortar shop and they can return it via online. It is no wondered that ecommerce is popular today with transacting on the web becoming safer and convenient and simple.

The day isn't far when as shoppers move increasingly more seamlessly from on-line to off-line to research a purchase and create a transaction. Business-to-consumer commerce may have really arrived when it's seen as just another retail channel and not as a distinctive environment.


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Omni Channel Retail

When Amazon.com, the on-line retailing pioneer, celebrated its 20th anniversary using its Prime Day sales, we had been reminded that the on-line channel for retail products has reached middle age not in precisely the feeling of longevity, but with respect to the medium's capacity to catch greater sales and market share.

Same day delivery windows are getting to be available in a number of cities making purchasing online more appealing, and merchants continue to invest substantial sums in technology infrastructure that impacts their business in distribution capacities. So it may not look like the bloom is rose, but the reality is that internet sales growth is decelerating, and market share profits are slowing as well both signs of adulthood.

Retailers have to focus on their investments especially building out omnichannel capabilities. This is where they try to provide clients with what they increasingly expect and need: a smooth experience whether they're on-line shopping from a personal computer or mobile phone or if they're physically visiting a mortar and brick store.

As is increasingly more precisely the case, shoppers are using all available channels and devices at different times or simultaneously in the buy cycle. Merchants must take a long, hard look in the way omnichannel is influencing total earnings and profitability and what slower aggregate expansion for internet sales presages for large merchants that continue to spend heavily in their on-line business.


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Impact of data in Retail

Retailers have known this term for many years – “Item assortment planning”. It is the process whereby shops determine in what amounts to stock them, and what products to provide at various times, to clients in various localities. There are various factors involved with making these decisions. To make predictions that are accurate, retailers have to think about both internal and external information.

So the impact of data

With the advances in the World Wide Web communication, the Mobile Platform, and info sharing, the data is there for companies to utilize to their benefit. From the retail context, information can be recorded and examined for better decisions in various departments such as marketing, sales, supply chain, etc.

Technology & data

Many retailers utilize Beacon technologies, Wi-fi, and movement detectors to capture information purchasing and browsing patterns within their shops. These assist the retailer in tailoring product placements and their stocks based on requirements. It will also help in understanding their customer preferences, and providing services according to their needs. There are varied sources to gather information about purchasing patterns, anticipation and customer opinions.

Online presence/ e-commerce

Most retailers have an on-line presence and nearly all of them enable clients to leave feedback, reviews etc. Additionally, there are reviews, discussions, and ratings in 3rd party websites like customer review web sites, social networking etc.

Customer behaviour

May all these diverse sources of behaviour and customer opinions processed and be recorded? So plenty of factors affect store functionality and retail sales from day. Sudden shift in product trends, the weather, and peer opinion may all affect the sales in each keep on your chain. There’s now an imperative need to access rich along with diverse sources of external data. You need to collect data about your opponent’s sales and approaches, the sales strategies of on-line giants, information about all the products offered, all the promotional strategies utilized by local competitions and so forth.

Final word

Most retailers have not been fast enough to take benefit of those sources. Around 92% of retailers don’t have a comprehensive understanding of their client base. They need a way to gather and use client generated data from several external sources. Nevertheless, these can’t be collected and processed by traditional databases and analytical tools. Big Data tools provide the methods necessary to collect and organize disparate info from very different sources, along with the tools to analyze them. These tools provide broader along with deeper insights into several factors. These help retailers make more precise conclusions about the different facets of their enterprise, including product variety planning.


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Future of Software Development

Node JS has become a front runner in constructing web sites and real time programs. It purposely strives to optimise the web apps using different input/output operations. Out and out, Node JS has shown to the server ruling among big corporations with web solutions and technology. Here’s a detailed of list of some important Node JS frameworks which are used to build leveraged web solutions.

1. Socket.io

It is very popular for permitting event driven communication between the clients and the server. Client side or host side, it is capable of functioning on libraries. For that reason, it’s greatly suitable for creating large scale real time web apps.

2. Express.js

It is among the dependable frameworks that aid creating both web and mobile programs. By assisting the development of APIs, it empowers the developers to build apps regardless of the complexities, feature set and targeted devices\/browsers. It’s among the MVC frameworks under the Node.js cover and supports both the customer side and server side scripting. Deployed for modern mobile programs as well as web programs, it’s basically the key attraction for many programmers because it uses a host which results in fast page loads, meeting of internet search engine requirements, templates of HTML etc.

3. Hapi.js

It is a multi-layered complete stack development framework under Node.js. It’s got a strong inbuilt plug-in system that provides developers with a few core advantages while building the programs and services software. A few of them are input validation, implement caching, error correction and configuration based functionality.

4. Koa

Koa is utilized for delivering web applications besides APIs. The reason behind its popularity? It enables this use of Generators to avoid using any call back. Therefore, this empowers the programmers to fix any errors immediately.

5. Sails.js

This is an enterprise level frame that facilitates the development of big scale programs using custom APIs. Inspired by other very popular frameworks like Ruby on Rails, it’s got a creative spirit which gives out more data centric experience for every application. Furthermore, Sails is much demanded applications which work real time and needs features like chats, location tracking. This list is perhaps endless. Node.js has been experiencing a big growth over the last years, with a rising number of frameworks.

Future of NodeJS

The future of Node.js seems to be bright because it’s a perfect choice for data-intensive, real-time apps that run across distributed devices. And such apps are more and more common and widely built and used around the world.


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FullStack Team – Future of Software Development

Organizations are implementing the full stack development technology so that they’re faster and better. Reusable libraries, web servers, database system and end frameworks and open source web programs have surfaced as a way to alleviate the job of the developer. A full-stack development is a concept where the developer can work with the frontend, backend, database, and system software development and their respective tools. With the advent of new technologies and new business models, the full stack development landscape changes continuously. Let’s have a look at the top 3 technologies in full-stack development.

JavaScript

Full-stack development gained traction mainly due to the popularity of JavaScript technology. The JavaScript has become a trend for the full-stack development nowadays due to the popularity, efficiency, features of Node JS, Angular JS, React JS, Express JS, and other popular frameworks and libraries. Full stack development trends are highly influenced by JavaScript technologies and frameworks. Full-stack development is gaining significant popularity in mobile app development as well.

NodeJS

Node.js is a server side JavaScript implementation environment. It’s fast in code implementation, runs on several platforms and will be a platform built on Google Chrome’s V8 JavaScript runtime. It will help in building extremely scalable real time applications and simultaneous applications rapidly. It may use JavaScript as both leading end and back end languages.

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MEAN Stack

MEAN stack doesn’t need software of its own, all of it needs its own browser for executing a webpage or an application. It is a tech built with the makeup of mediums. Mango DB saves information in JSON format making it easier to pass information between server and client. Express JS is supports MVC Architecture with a bit of work and framework used to build web applications. The Ruby framework inspires express and script frame is developed by Google. It’s a comprehensive solution for rapid and wonderful front end growth.
MEAN Stack provides a modern and efficient approach to web development. It’s good investment for rapid creation, strong and scalable applications. It’s catching up with the other technology stocks in all the market and has already made its mark in all the growth community. A lot of businesses like PayPal, LinkedIn, Netflix utilize MEAN stack for their development.

Final takeaway

The software development trends change continuously so do the trends of full-stack web development. Developing a professional, progressive, adaptive development strategy will help maintain pace with the changing trends.


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4 Stages of highly successful Omnichannel Retailing

With the era of smart devices and social media networks, shoppers are demanding a seamless customer experience and defining the retail industry on how it should be now? & how it will be in future. Today’s retail end customers are ahead of retailers in adopting and using mobile technologies. 75% of store shoppers use their mobile devices while shopping in stores*. So retailers are forced to make every effort to merge the digital and physical customer experience across all the available channels such as mobile, web, SMS, call center and social media.

 

 

The retail industry itself is transitioning from retail Inventory based selling to customer focused intelligent sales with a more streamlined shopping experience.This has opened the Pandora box for retailers in exploring and investing customer facing channels and realizing return on investments within a shorter time frame. Since multiple channels cannot operate on silos, it brings out a special and effective approach termed as Omnichannel. Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a departmental store.

 

 

It distinguishes the innovators in retail with ordinary players because omnichannel customer experience is all about true integration between channels on the front and back end of the IT systems. The future of retail belongs to those who invest and implement omnichannel strategies efficiently and effectively. This whitepaper discusses the key aspects of omnichannel retailing and best practices in which it should be prioritized and implemented.


Future of Retail Omni channel Unique customer Engagement

Omnichannel if implemented correct can provide a number of benefits for retailers

 

  • Opportunity to deliver enhanced business operating models
  • Increased sales and improved RoI
  • Improved stock management and visibility
  • Seamless and unified customer experience across all channels.

 

Extremely eager to know how omnichannel retailing is evolving with big boys?Whether a retailer is just starting in the phenomenal path of omnichannel retailing or simply looking for ways to re-define the existing strategy, these examples should give you a better idea on how to do it right:


Story 1

 

Walmart has introduced an omnichannel strategy at Northwest Arkansas: A drivein pickup center for online grocery orders.

 

  • Cross channel integration between in-store and online – Re-defining omnichannel strategy
  • Build and optimize the performance of a store network that captures a larger share of spending &satisfying a broader range of shopping occasions for a large part of the population.
  • Adopt the strategy of following the trend towards the “click” enablement but the pickup center and delivery still need to be ruled by “In-store” operations.


Story 2

 

Crate & Barrely has identified that many shoppers have the habit of moving from web to smartphone to tablet before and after purchases. They have enabled an omnichannel value proposition – when customers are signed in, the C&B app saves their cart choices so they can access their details across multiple devices and browsers. This ensures the continuity during the shopping process.

They provide:

  • Seamless experience to shoppers using its wedding and gift registry
  • Unified omnichannel workflow for shoppers so that they can create and edit their registry, scan barcodes in the stores to add items, and view purchases made in real time.


Story 3

 

We can think of omnichannel leaders all the time that include Nordstrom, Wall greens and Cabela’s. But Macy’s has the edge over others and they are part of the elite pack in omnichannel retailing. Here’s why.
My Macy’s: Macy’s localized initiatives achieved strong performance and they target millennial shoppers as part of an “extreme growth” strategy.

 

Omnichannel fulfillment. This is the unique ability of Macy’s to fulfill online orders both from inventory at warehouses and from stores seamlessly.

 

Millennial strategy. Before the holiday season Macy’s launched 13 new millennial brands and expanded 11 existing ones. The brands are aimed at two demographics – ages 13 to 22 and 19 to 30 – that are perceived as being “trend focused” and more “target oriented” than other segments.

 

These examples are detrimental enough to showcase that the omnichannel is here to stay and the future retailing will not be e-commerce or click or mobile. It will simply be Omni-channel Retailing.


Stages of Omnichannel Retailing

The difference between customer experience and engagement defines the stages of omnichannel enablement and retailers should understand the mind share of customers before prioritizing the outreach channels. They always think towards how well they meet their customers’ engagement expectations because customers don’t buy from channels just because they exist. Customers purchase for value and experience thanks to the unrelenting emergence of new technology with the sky high expectations of anytime, anywhere and any device access with the brand.

Phase 1: Click and Mobile Enablement / Mobile Responsive

 

Adopting web and mobile strategies are part of the omnichannel enablement. Since smartphone shoppers represent 4 out of 5 smartphone users, it has become imperative for retailers to offere-commerce sites with mobile responsive and mobile apps across all the platforms. In a shorter sense, web and mobile enablement is more than a norm for retailers nowadays.


Phase 2: Streamline omnichannel fulfillment and unique customer experience

 

Once retailers tick the mandatory boxes of web and mobile, the greater emphasis should be on implementing the right technologies and platforms to sell from all channels and streamline the order fulfillment cycle right from order placement to delivery. Major retailers including Macy’s, Walmart and Target have employed these methods with great success and smaller retailers have to adopt these initiatives with the same mindset and culture.


Phase 3: Omnichannel Analytics

 

Retailers definitely want to reap the benefits of omnichannel by serving their customers better. But where will they start? How will they do without proper analytics and integrated tools to gauge the customer’s mind share effectively? Analytics is the best of the lot to drive decisions to create a complete, enable a personalized dialogue across all marketing touch-points and measure results in real-time across channels.

Phase 4: Internet of Things & Innovation

 

“Today “is not just another day for Retailers because if they miss out today, then there won’t be any tomorrow for them. It is just not about consistency and meaningful relationship with the customer but constant innovation that drives the customer relationship management strategies to the next level. Google has kick started the innovation race with in-app and tap-to-pay purchases to cope up with increased penetration of smartphones, advances in technology, and frequent releases in IoT ( Internet of Things) products. Retailers should be ahead in the innovation cycle to provide a streamlined hassle free shopping experience and continuous engagement with the brand.


Conclusion

Every 50 years or so, retailing undergoes this kind of disruption. With the increased shoppers awareness and tech-savvy mindset, retailers go through transformation every year. As the retail space evolves, digital retailing is quickly changed into a new name: omnichannel retailing. The name reflects the fact that retailers will be able to interact with customers through countless channels websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, gaming apps, televisions and more. Unless conventional retailers adopt an entirely new perspective—one that allows them to integrate disparate channels into a seamless and unique omnichannel experience by adopting the 4 stages of omnichannel retailing they are likely to be swept away by the fiercely competitive retail space.


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Choosing the Right Graphic Design Company for you

These days, it truly does seem like start-ups are the new trend. It seems like new companies are coming up in every corner. This automatically makes it even more difficult for each of the companies. They’re all in a rats race to be the first to get noticed and selected by clients.

One of the most important factors to consider when you want to be the best in the industry is how you define and execute your branding.

And for branding to work and stand out, the role of graphic designers is imperative.

With the explosion of startups, several graphic design companies have risen to cater to their requirements. This means that startup owners have a plethora of options to choose from.

This means that it can make the decision of choosing the right graphic design company a very confusing one. But the truth is, this decision can be pretty easy, there are only few rules to follow.

Search-for-companies

The first thing to do is make a list of the graphic design companies in your area or in the locality you want. Once you make this list you’ll know what your options are.

The next step would be to do your research on these companies. Check out their portfolios, websites, testimonials and all that. The most important thing to look for is the company’s philosophy and process. Whether you think you can get the job done from them.

Research
Short-listing

Now that you’ve done your research, you now know exactly what kind of work the companies have done, it will be easy for you to figure out how many of them go with your thought flow. This will automatically make it very easy for you to short list your initial list of companies.

The next step would be to make contact with the people. Speak with them over the phone, set up meetings to see how passionate they are. Let them know what you want and whether they are capable of your work.

Discussion
Final-Decision

The final step is to compare the responses you have received and make your decision. And there it is, the easy way to choose the graphic design company for you.

At the end of the day, the most important part would be to build a relationship with whomever you choose for your project. That is the only way for you to be able to not only do your project well, but also be satisfied with it at the end of the day.


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How Online Retailers can leverage the Psychology of e-shopping

Phase 1

Understanding the Psychology of e-shopping

 

E-commerce seems to be going only in one direction –upwards. Forrester has predicted it to account for almost one tenth of the total retail sales in US by 2017, which amounts to a whopping $370 billion. This is in effect to the increase in access to shopping via different mobile devices in this digital era. But at the same time, for this year, the shopping cart abandonment rate is predicted to be around 70% which is nothing less than a $3 trillion lost revenue for companies across the globe.So, what is the trick here? Is there a way, technology can help us in taking up this $3 trillion challenge?


The Buying Journey

 

Let’s look at how a consumer ends up doing an online shopping. Basically we can categorize e-shopping into two types:

 

• Impulsive buying
• Pre-decided buying

 

Digital marketing can help retailers in both of these cases using different techniques. Let’s see how we can do this.

Each of the above mentioned categories takes a different path to reach the shopping cart.


Impulsive buying

 

Many of the times, people actually visits a product page just because they have seen a great offer or have seen a nice piece of content over a social networking site. So, if the retailers can tap into these there channels, there is sure to be an increase in impulsive buyers. It might lead to even more abandonment rate of the shopping cart, but there are ways wherein it could be balanced out. We will discuss about that later.

 

For now, you can start with:

 

Churning out great content according to the social channel
Floating out some great looking ads/offers.


Pre-decided buying

 

These buyers have already a demand and know what they are looking for. The question is – are they looking for your website? If not, are your products showing up in their research? So, you should tap into these areas using two things:

 

Search Engine Optimization/Marketing – This will make your products visible, while the buyers are doing their basic search.

 

Website optimization – This will lead to more loyal buyers and increase in the direct traffic.

 

There are many factors which can influence the buying decision of a consumer. Some times we are not even aware of these. So, if we can grasp the psychology behind these decisions, we would be able to reformulate our strategies in a more consumer-oriented way.


The Buyers’ Behaviour

 

Let’s look at what the statistics have to show and we can easily make out what a buyer expects during his e-shopping experience. Focusing on these areas will definitely help out the retailers.


90 seconds assessment

 

On an average, this is the time spent by a buyer to decide, whether to buy or not. It clearly indicates that all the features which can influence the buyer in a positive way should be present in the product page. However, we should avoid information overflow also. May be a nice product image with access to reviews and basic product info is good to start with.On an average, this is the time spent by a buyer to decide, whether to buy or not. It clearly indicates that all the features which can influence the buyer in a positive way should be present in the product page. However, we should avoid information overflow also. May be a nice product image with access to reviews and basic product info is good to start with.


Craving for videos

 

Research shows that, 50% of customers have more confidence in buying the product if they see it in a video. Nothing fancy is needed here. Even a small 5-10 seconds video will work out, depending on your product.


Building upon reviews

 

As many as 85% pf the customers read online reviews before making any transaction. This is, needless to say, builds up the trust on the brand. So, get your good reviews out there.


Coupon mania

 

57% of the customers are believed to have completed the online transaction just because they had some coupon code. Otherwise, these numbers would have been just an addition to your bandoned cart figures.


Trustworthy payment processor

 

Even when the buyers have decided to do the transaction, they look for a trustworthy logo in the final page. 80% of the buyers said to have felt safer when they saw such a card logo being displayed on the website.


Last moment drop-outs

 

67.4% of the buyers will drop out at the last moment. That’s a very big no. And huge revenue lost. Research says that it has got to do with these factors –

  • Hidden charges at checkouts
  • Lengthy checkouts
  • Registering before checkouts
  • Uncertainty about delivery terms, shipping cost, return policy, etc.


Gear up your remarketing

 

Even if a potential buyer has dropped out, the opportunity is not lost yet. Take help of remarketing tools like Google, AdRoll, Facebook, etc. to keep attracting them. Research shows that, they are going to send 55% more the next time they visit your site. Remarketing helps in improving your conversion rates, which is usually just 3%.


Shipping is a big deal

 

Free shipping has become a ‘critical’ feature in today’s e-commerce. It encourages the buyers to add more products to their cart. More than 66% of them are going to buy even more, if the return shipping is also free.


Influence of Ads

 

Visual ads may seem tempting, but if you go by the stats, google search results are still the frontrunners. Organic searches are resulting in more than 80% of the sessions. So, it’s advisable to go for search engine marketing and optimization. But, other channels shouldn’t be avoided as 20% of the pie is still a big chunk. And more so, when you would like to start your ‘remarketing’. visual medium. Even though twitter accounts for a very less percentage of the sessions, the average order value coming from them is the highest. So you


Search engine result pages

 

You might have your google ads up and running, but if your ads are not showing on the first two pages, you are missing the whole point. Data shows that more than half of the consumers never go beyond these two pages (SERPs). So, keep optimizing your ads and keep a look at your ‘ad quality score’ in adwords. As for the organic part, you need to work towards a better landing page experience and use of relevant keywords.


Conclusion

 

With ecommerce growing up every year, it is up to the creative and effective strategies of retailers, which can help in preventing and responding to the cart abandonments. To summarize all the points, retailers just need to focus on two simple formulae: help to smoothly consummate the purchase and engage enough to imbibe loyal customers. So, are you ready to take up the $3 trillion challenge?


References:

  • http://mashable.com/2013/03/12/forrester-u-secommerce-forecast-2017/
  • http://www.salecycle.com/cart-abandonmentstats/
  • http://www.cpcstrategy.com/blog/2014/03/ why-are-shoppers-leaving-my-site/
  • http://www.iacquire.com/blog/study-onlineshopping-behavior-in-the-digital-era
  • http://www.getelastic.com/the-psychology-ofonline-checkout-infographic/
  • http://www.powerretail.com.au/research andintelligence/consumer-psychology-at-the-checkout/


Digital Marketing – SEO

‘SEO’ is a word that has become very common in today’s online world. But despite its popularity, very few actually understand its concept!

 

SEO stands for Search Engine Optimization. It is the process of getting traffic for a website through organic, editorial and organic search results on various search engines like Google, Yahoo, Bing, AskMe etc.

 

To be more thorough, all search engines have primary search results where content is shown after ranking. This ranking is based on what is relevant to the keyword searched by the user according to the search engine’s algorithm.

 

There is heavy competition within websites belonging to the same industry to be ranked on the top of search engine results. Skilled minds are hired to help them achieve this.

 

We at Motionify take responsibility to help companies get business through search engines. We are ranked among the top most SEO agency in Chennai.

Our Process happens in these steps.

1
2
3
4
5
digital marketing

” We start with the research and analysis. The work differs from client to client and ultimately from company to company. Essentially, for each client, a keyword research will be conducted to find all the ideal keywords searched by the public relevant to their industry. The next step would be the analysing and reviewing of past performances. “

Once the site audit is complete, we decide whether the website needs to be redesigned or the content needs to be rewritten or not.

 

An important job of any SEO agency is researching the competitors of your client. Only if we know what the competitors have done that have helped them succeed, can we think differently, although along the same lines.

 

At the end of the day, what matters is making sure that you choose the right agency for you. It is no easy feat to make a company famous through SEO. So it’s very important that the agency you choose is capable of this feat.

 

Motionify has a dedicated SEO team consisting of an analyst, a Google expert, designer and a content writer.

 

So, if you are looking for an SEO Agency? We’re the perfect fit for you!


Steps to Follow When Designing a Mobile App

” Mobile Apps are the trend of the day for today’s generation. We have gotten used to having an app for everything and each day there are more and more things that we need apps for and more and this gives birth to more ideas for mobile apps. “

As complicated as people might think the process is, it can be very easily broken down into simple steps. Mind you though, in no way are we saying that building a mobile app is an easy task, just that the process is nothing to be scared of and giving up on.

Idea

” The first and most important part of creating a mobile app is the idea or sometimes the problem that you are going to solve through your app. “

The-need

“The second step in creating your mobile app is making sure that you need an app for your idea. If you end up making one and it isn’t that useful, then your efforts will have gone to waste.”

Flow-and-features-of-the-app

” The next step is to plan the way the app will flow and how the users will use it. Along with this, you need to make a list of all the features that your app will have. This allows you to get a clear idea of how your app is going to work. You can always do that little bit extra and do this using a wire framing tool. “

Non-core-features

” Another important thing to do is remove everything unnecessary from your first version. All the extra work that you do, save it for your subsequent versions. Rather, in the first one, keep it simple and straightforward. “

Design

” Make sure that you always put the design first. Remember that your design is about how your app will look and how everyone who uses it will experience. Your design is the way you make your app useful! “

Developing-the-app

” In this step, you need to start coding your app. If you’re not well-versed in the subject then go ahead and hire someone who is. “

Analytics

” Next up, do all the analytics; track downloads, user engagement, retention capacity. There are a lot of tools and apps available for this (Flurry, Localytics). Make use of them. “

Feedback

” Before you take your app live, get feedback from random users, friends etc. Service providers like Apptentive helps you with gathering a user group and getting their feedback. This will help you make your app better. “

Features-and-additions

” The final step is to now make your first version of your app better. Now’s your chance to introduce all the new features that you dreamed and planned about. “