4 Stages of highly successful Omnichannel Retailing

With the era of smart devices and social media networks, shoppers are demanding a seamless customer experience and defining the retail industry on how it should be now? & how it will be in future. Today’s retail end customers are ahead of retailers in adopting and using mobile technologies. 75% of store shoppers use their mobile devices while shopping in stores*. So retailers are forced to make every effort to merge the digital and physical customer experience across all the available channels such as mobile, web, SMS, call center and social media.

 

 

The retail industry itself is transitioning from retail Inventory based selling to customer focused intelligent sales with a more streamlined shopping experience.This has opened the Pandora box for retailers in exploring and investing customer facing channels and realizing return on investments within a shorter time frame. Since multiple channels cannot operate on silos, it brings out a special and effective approach termed as Omnichannel. Omnichannel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a departmental store.

 

 

It distinguishes the innovators in retail with ordinary players because omnichannel customer experience is all about true integration between channels on the front and back end of the IT systems. The future of retail belongs to those who invest and implement omnichannel strategies efficiently and effectively. This whitepaper discusses the key aspects of omnichannel retailing and best practices in which it should be prioritized and implemented.


Future of Retail Omni channel Unique customer Engagement

Omnichannel if implemented correct can provide a number of benefits for retailers

 

  • Opportunity to deliver enhanced business operating models
  • Increased sales and improved RoI
  • Improved stock management and visibility
  • Seamless and unified customer experience across all channels.

 

Extremely eager to know how omnichannel retailing is evolving with big boys?Whether a retailer is just starting in the phenomenal path of omnichannel retailing or simply looking for ways to re-define the existing strategy, these examples should give you a better idea on how to do it right:


Story 1

 

Walmart has introduced an omnichannel strategy at Northwest Arkansas: A drivein pickup center for online grocery orders.

 

  • Cross channel integration between in-store and online – Re-defining omnichannel strategy
  • Build and optimize the performance of a store network that captures a larger share of spending &satisfying a broader range of shopping occasions for a large part of the population.
  • Adopt the strategy of following the trend towards the “click” enablement but the pickup center and delivery still need to be ruled by “In-store” operations.


Story 2

 

Crate & Barrely has identified that many shoppers have the habit of moving from web to smartphone to tablet before and after purchases. They have enabled an omnichannel value proposition – when customers are signed in, the C&B app saves their cart choices so they can access their details across multiple devices and browsers. This ensures the continuity during the shopping process.

They provide:

  • Seamless experience to shoppers using its wedding and gift registry
  • Unified omnichannel workflow for shoppers so that they can create and edit their registry, scan barcodes in the stores to add items, and view purchases made in real time.


Story 3

 

We can think of omnichannel leaders all the time that include Nordstrom, Wall greens and Cabela’s. But Macy’s has the edge over others and they are part of the elite pack in omnichannel retailing. Here’s why.
My Macy’s: Macy’s localized initiatives achieved strong performance and they target millennial shoppers as part of an “extreme growth” strategy.

 

Omnichannel fulfillment. This is the unique ability of Macy’s to fulfill online orders both from inventory at warehouses and from stores seamlessly.

 

Millennial strategy. Before the holiday season Macy’s launched 13 new millennial brands and expanded 11 existing ones. The brands are aimed at two demographics – ages 13 to 22 and 19 to 30 – that are perceived as being “trend focused” and more “target oriented” than other segments.

 

These examples are detrimental enough to showcase that the omnichannel is here to stay and the future retailing will not be e-commerce or click or mobile. It will simply be Omni-channel Retailing.


Stages of Omnichannel Retailing

The difference between customer experience and engagement defines the stages of omnichannel enablement and retailers should understand the mind share of customers before prioritizing the outreach channels. They always think towards how well they meet their customers’ engagement expectations because customers don’t buy from channels just because they exist. Customers purchase for value and experience thanks to the unrelenting emergence of new technology with the sky high expectations of anytime, anywhere and any device access with the brand.

Phase 1: Click and Mobile Enablement / Mobile Responsive

 

Adopting web and mobile strategies are part of the omnichannel enablement. Since smartphone shoppers represent 4 out of 5 smartphone users, it has become imperative for retailers to offere-commerce sites with mobile responsive and mobile apps across all the platforms. In a shorter sense, web and mobile enablement is more than a norm for retailers nowadays.


Phase 2: Streamline omnichannel fulfillment and unique customer experience

 

Once retailers tick the mandatory boxes of web and mobile, the greater emphasis should be on implementing the right technologies and platforms to sell from all channels and streamline the order fulfillment cycle right from order placement to delivery. Major retailers including Macy’s, Walmart and Target have employed these methods with great success and smaller retailers have to adopt these initiatives with the same mindset and culture.


Phase 3: Omnichannel Analytics

 

Retailers definitely want to reap the benefits of omnichannel by serving their customers better. But where will they start? How will they do without proper analytics and integrated tools to gauge the customer’s mind share effectively? Analytics is the best of the lot to drive decisions to create a complete, enable a personalized dialogue across all marketing touch-points and measure results in real-time across channels.

Phase 4: Internet of Things & Innovation

 

“Today “is not just another day for Retailers because if they miss out today, then there won’t be any tomorrow for them. It is just not about consistency and meaningful relationship with the customer but constant innovation that drives the customer relationship management strategies to the next level. Google has kick started the innovation race with in-app and tap-to-pay purchases to cope up with increased penetration of smartphones, advances in technology, and frequent releases in IoT ( Internet of Things) products. Retailers should be ahead in the innovation cycle to provide a streamlined hassle free shopping experience and continuous engagement with the brand.


Conclusion

Every 50 years or so, retailing undergoes this kind of disruption. With the increased shoppers awareness and tech-savvy mindset, retailers go through transformation every year. As the retail space evolves, digital retailing is quickly changed into a new name: omnichannel retailing. The name reflects the fact that retailers will be able to interact with customers through countless channels websites, physical stores, kiosks, direct mail and catalogs, call centers, social media, mobile devices, gaming apps, televisions and more. Unless conventional retailers adopt an entirely new perspective—one that allows them to integrate disparate channels into a seamless and unique omnichannel experience by adopting the 4 stages of omnichannel retailing they are likely to be swept away by the fiercely competitive retail space.


right-graphic-design-company-01-02-01-01-01

Choosing the Right Graphic Design Company for you

These days, it truly does seem like start-ups are the new trend. It seems like new companies are coming up in every corner. This automatically makes it even more difficult for each of the companies. They’re all in a rats race to be the first to get noticed and selected by clients.

One of the most important factors to consider when you want to be the best in the industry is how you define and execute your branding.

And for branding to work and stand out, the role of graphic designers is imperative.

With the explosion of startups, several graphic design companies have risen to cater to their requirements. This means that startup owners have a plethora of options to choose from.

This means that it can make the decision of choosing the right graphic design company a very confusing one. But the truth is, this decision can be pretty easy, there are only few rules to follow.

Search-for-companies

The first thing to do is make a list of the graphic design companies in your area or in the locality you want. Once you make this list you’ll know what your options are.

The next step would be to do your research on these companies. Check out their portfolios, websites, testimonials and all that. The most important thing to look for is the company’s philosophy and process. Whether you think you can get the job done from them.

Research
Short-listing

Now that you’ve done your research, you now know exactly what kind of work the companies have done, it will be easy for you to figure out how many of them go with your thought flow. This will automatically make it very easy for you to short list your initial list of companies.

The next step would be to make contact with the people. Speak with them over the phone, set up meetings to see how passionate they are. Let them know what you want and whether they are capable of your work.

Discussion
Final-Decision

The final step is to compare the responses you have received and make your decision. And there it is, the easy way to choose the graphic design company for you.

At the end of the day, the most important part would be to build a relationship with whomever you choose for your project. That is the only way for you to be able to not only do your project well, but also be satisfied with it at the end of the day.


How Online Retailers can leverage the Psychology of e-shopping

Phase 1

Understanding the Psychology of e-shopping

 

E-commerce seems to be going only in one direction –upwards. Forrester has predicted it to account for almost one tenth of the total retail sales in US by 2017, which amounts to a whopping $370 billion. This is in effect to the increase in access to shopping via different mobile devices in this digital era. But at the same time, for this year, the shopping cart abandonment rate is predicted to be around 70% which is nothing less than a $3 trillion lost revenue for companies across the globe.So, what is the trick here? Is there a way, technology can help us in taking up this $3 trillion challenge?


The Buying Journey

 

Let’s look at how a consumer ends up doing an online shopping. Basically we can categorize e-shopping into two types:

 

• Impulsive buying
• Pre-decided buying

 

Digital marketing can help retailers in both of these cases using different techniques. Let’s see how we can do this.

Each of the above mentioned categories takes a different path to reach the shopping cart.


Impulsive buying

 

Many of the times, people actually visits a product page just because they have seen a great offer or have seen a nice piece of content over a social networking site. So, if the retailers can tap into these there channels, there is sure to be an increase in impulsive buyers. It might lead to even more abandonment rate of the shopping cart, but there are ways wherein it could be balanced out. We will discuss about that later.

 

For now, you can start with:

 

Churning out great content according to the social channel
Floating out some great looking ads/offers.


Pre-decided buying

 

These buyers have already a demand and know what they are looking for. The question is – are they looking for your website? If not, are your products showing up in their research? So, you should tap into these areas using two things:

 

Search Engine Optimization/Marketing – This will make your products visible, while the buyers are doing their basic search.

 

Website optimization – This will lead to more loyal buyers and increase in the direct traffic.

 

There are many factors which can influence the buying decision of a consumer. Some times we are not even aware of these. So, if we can grasp the psychology behind these decisions, we would be able to reformulate our strategies in a more consumer-oriented way.


The Buyers’ Behaviour

 

Let’s look at what the statistics have to show and we can easily make out what a buyer expects during his e-shopping experience. Focusing on these areas will definitely help out the retailers.


90 seconds assessment

 

On an average, this is the time spent by a buyer to decide, whether to buy or not. It clearly indicates that all the features which can influence the buyer in a positive way should be present in the product page. However, we should avoid information overflow also. May be a nice product image with access to reviews and basic product info is good to start with.On an average, this is the time spent by a buyer to decide, whether to buy or not. It clearly indicates that all the features which can influence the buyer in a positive way should be present in the product page. However, we should avoid information overflow also. May be a nice product image with access to reviews and basic product info is good to start with.


Craving for videos

 

Research shows that, 50% of customers have more confidence in buying the product if they see it in a video. Nothing fancy is needed here. Even a small 5-10 seconds video will work out, depending on your product.


Building upon reviews

 

As many as 85% pf the customers read online reviews before making any transaction. This is, needless to say, builds up the trust on the brand. So, get your good reviews out there.


Coupon mania

 

57% of the customers are believed to have completed the online transaction just because they had some coupon code. Otherwise, these numbers would have been just an addition to your bandoned cart figures.


Trustworthy payment processor

 

Even when the buyers have decided to do the transaction, they look for a trustworthy logo in the final page. 80% of the buyers said to have felt safer when they saw such a card logo being displayed on the website.


Last moment drop-outs

 

67.4% of the buyers will drop out at the last moment. That’s a very big no. And huge revenue lost. Research says that it has got to do with these factors –

  • Hidden charges at checkouts
  • Lengthy checkouts
  • Registering before checkouts
  • Uncertainty about delivery terms, shipping cost, return policy, etc.


Gear up your remarketing

 

Even if a potential buyer has dropped out, the opportunity is not lost yet. Take help of remarketing tools like Google, AdRoll, Facebook, etc. to keep attracting them. Research shows that, they are going to send 55% more the next time they visit your site. Remarketing helps in improving your conversion rates, which is usually just 3%.


Shipping is a big deal

 

Free shipping has become a ‘critical’ feature in today’s e-commerce. It encourages the buyers to add more products to their cart. More than 66% of them are going to buy even more, if the return shipping is also free.


Influence of Ads

 

Visual ads may seem tempting, but if you go by the stats, google search results are still the frontrunners. Organic searches are resulting in more than 80% of the sessions. So, it’s advisable to go for search engine marketing and optimization. But, other channels shouldn’t be avoided as 20% of the pie is still a big chunk. And more so, when you would like to start your ‘remarketing’. visual medium. Even though twitter accounts for a very less percentage of the sessions, the average order value coming from them is the highest. So you


Search engine result pages

 

You might have your google ads up and running, but if your ads are not showing on the first two pages, you are missing the whole point. Data shows that more than half of the consumers never go beyond these two pages (SERPs). So, keep optimizing your ads and keep a look at your ‘ad quality score’ in adwords. As for the organic part, you need to work towards a better landing page experience and use of relevant keywords.


Conclusion

 

With ecommerce growing up every year, it is up to the creative and effective strategies of retailers, which can help in preventing and responding to the cart abandonments. To summarize all the points, retailers just need to focus on two simple formulae: help to smoothly consummate the purchase and engage enough to imbibe loyal customers. So, are you ready to take up the $3 trillion challenge?


References:

  • http://mashable.com/2013/03/12/forrester-u-secommerce-forecast-2017/
  • http://www.salecycle.com/cart-abandonmentstats/
  • http://www.cpcstrategy.com/blog/2014/03/ why-are-shoppers-leaving-my-site/
  • http://www.iacquire.com/blog/study-onlineshopping-behavior-in-the-digital-era
  • http://www.getelastic.com/the-psychology-ofonline-checkout-infographic/
  • http://www.powerretail.com.au/research andintelligence/consumer-psychology-at-the-checkout/


Digital Marketing – SEO

‘SEO’ is a word that has become very common in today’s online world. But despite its popularity, very few actually understand its concept!

 

SEO stands for Search Engine Optimization. It is the process of getting traffic for a website through organic, editorial and organic search results on various search engines like Google, Yahoo, Bing, AskMe etc.

 

To be more thorough, all search engines have primary search results where content is shown after ranking. This ranking is based on what is relevant to the keyword searched by the user according to the search engine’s algorithm.

 

There is heavy competition within websites belonging to the same industry to be ranked on the top of search engine results. Skilled minds are hired to help them achieve this.

 

We at Motionify take responsibility to help companies get business through search engines. We are ranked among the top most SEO agency in Chennai.

Our Process happens in these steps.

1
2
3
4
5
digital marketing

” We start with the research and analysis. The work differs from client to client and ultimately from company to company. Essentially, for each client, a keyword research will be conducted to find all the ideal keywords searched by the public relevant to their industry. The next step would be the analysing and reviewing of past performances. “

Once the site audit is complete, we decide whether the website needs to be redesigned or the content needs to be rewritten or not.

 

An important job of any SEO agency is researching the competitors of your client. Only if we know what the competitors have done that have helped them succeed, can we think differently, although along the same lines.

 

At the end of the day, what matters is making sure that you choose the right agency for you. It is no easy feat to make a company famous through SEO. So it’s very important that the agency you choose is capable of this feat.

 

Motionify has a dedicated SEO team consisting of an analyst, a Google expert, designer and a content writer.

 

So, if you are looking for an SEO Agency? We’re the perfect fit for you!


Steps to Follow When Designing a Mobile App

” Mobile Apps are the trend of the day for today’s generation. We have gotten used to having an app for everything and each day there are more and more things that we need apps for and more and this gives birth to more ideas for mobile apps. “

As complicated as people might think the process is, it can be very easily broken down into simple steps. Mind you though, in no way are we saying that building a mobile app is an easy task, just that the process is nothing to be scared of and giving up on.

Idea

” The first and most important part of creating a mobile app is the idea or sometimes the problem that you are going to solve through your app. “

The-need

“The second step in creating your mobile app is making sure that you need an app for your idea. If you end up making one and it isn’t that useful, then your efforts will have gone to waste.”

Flow-and-features-of-the-app

” The next step is to plan the way the app will flow and how the users will use it. Along with this, you need to make a list of all the features that your app will have. This allows you to get a clear idea of how your app is going to work. You can always do that little bit extra and do this using a wire framing tool. “

Non-core-features

” Another important thing to do is remove everything unnecessary from your first version. All the extra work that you do, save it for your subsequent versions. Rather, in the first one, keep it simple and straightforward. “

Design

” Make sure that you always put the design first. Remember that your design is about how your app will look and how everyone who uses it will experience. Your design is the way you make your app useful! “

Developing-the-app

” In this step, you need to start coding your app. If you’re not well-versed in the subject then go ahead and hire someone who is. “

Analytics

” Next up, do all the analytics; track downloads, user engagement, retention capacity. There are a lot of tools and apps available for this (Flurry, Localytics). Make use of them. “

Feedback

” Before you take your app live, get feedback from random users, friends etc. Service providers like Apptentive helps you with gathering a user group and getting their feedback. This will help you make your app better. “

Features-and-additions

” The final step is to now make your first version of your app better. Now’s your chance to introduce all the new features that you dreamed and planned about. “


uiux-banner

The Basics of UI/ UX

We love UI/UX. We make a living out of it. We are thinking, speaking and doing it every day at office.

123

We can go as deep and as technical into this as anyone can. But we don’t want to. Instead, we are going to talk about the bare minimum of UI/UX. Something that gives you a heads up on the topic. Something that helps you to follow a conversation and maybe even participate in it. Because everything these days is UI/UX.

45

So here’s the deal, UX is User Experience Design and UI is User Interface Design.

We’ve all looked at an app or a website at some point and felt how amazing it looks. We thought it was aesthetically appealing or that it was well structured, usable, easy to understand or something like that. UI and UX is the process that went on behind creating that app or website.

Basically, UX is about enhancing customer experience and satisfaction.

It improves usability, overall aesthetis and provides satisfaction in the relationship between a product and the user.  UI, on the other hand, deals with the interaction between the machine and the user. It aims at providing effective operation and control of the machine by the user.

To break it down further, UX deals with the experience that people have on the website or mobile app. It deals with where everything is placed, how it looks and how it is designed. At the same time, on a website or a mobile app, there is always a flow that exists. An e-shopping app or we site will lead you to your basket after you choose a product and then on to your payment page. UI deals with this flow that needs to exist.

 

So it is clear that there exists a difference between the two. But more often than not, it is very easy to get confused.

UI-is-a-part-involved-in-UX-design
UI-deals-with-the-interaction
The-UI-is-designed-based-on-the-UX-design
UX-deals-with-the-input-while-UI-deals-with-the-output
UX-deals-with-the-overall-experience


5 Effective Strategies to convert your Online Store Visitors to Customers

Bring Them Back! Let’s accept the fact that most of the consumers don’t buy anything on their first visit. They need a lot of nurturing through different means to attract them back. These different touch points will help them convert from a mere visitor to a customer, but it might take different amount of time depending on your business. Let’s look at some of the tactics which can help you in converting your visitors into customers.

  • Follow up Emails

 

On an average 68% consumers will abandon their carts, which mean a lot of opportunity. Here, you are already sure that the users want those products as they have done a lot of research and added those items in the cart. If you can send a follow up email about their cart within 2-3 hours, it increases the chances of a complete transaction.

 

  • Retargeting

 

Retargeting helps in reinforcing your brand. If properly used, it acts like an alarm, tempting the customer to come back to your site right away. Tools like Google remarketing, AdRoll and Facebook remarketing are being used widely. It’s very easy to setup once your site is getting enough traffic. You can set rules, for your retargeting audience, depending upon which pages they are visiting.

 

  • Referral Marketing

 

Many of the retailers are using this strategy to get their most recent and happy customers talk about their purchase. Review/suggestion by a friend is still one of the crucial factors while making a purchasing decision. So, it’s quite an important area to harness upon. You can start giving offers like a $25 for referring to 50 friends or a 10% discount if a referral buys from your site, etc.

 

  • Signup Popups

 

Whatever said and done, email marketing still plays a crucial role in getting customers. So, if you can build your list through sign-ups, nothing better than that. Many retailers show a pop up at the beginning and ask for a sign up before navigating into the website. It might not work all the time as customers don’t like to provide their details before shopping. But you can ask them to subscribe as an optional measure. You can even give some cashback offers for doing so.

 

  • Upselling Products

 

This works a lot in online retail. For example, if a person a buying a camera and your product page recommends him camera batteries; he will certainly buy those too. So, you can come up with some combo packs which will upsell your secondary products easily. Forrester says that, such product recommendations are responsible for an average 10-30% of the revenue. There are many such tactics which you can build upon and start getting more customers and eventually more sales. Pricing still plays the lead role, but you can bank upon other psychological factors which can help in shooting up your sales. End of the day, all customers are human and we need to heed to their psychological needs as well. Watch them closely and you will know what they want from you.


Conclusion

 

E-commerce organizations want better conversion rates. What’s going to deliver higher conversion rates? Technology upgrades, data driven decision making and targeted marketing will help a lot.  They should have these techniques a try to see some dramatic improvements.


How can we help:

 

Our vision is to help e-commerce organizations achieve one simple thing – Develop your software product/ platform within 60 days, test it within 15 minutes and achieve the envisioned profits 2x faster.  Our solution accelerators give you both speed and customization without compromising quality.

Rapid Development Framework:

 

Develop and deploy new software product within 60 days using strategies such as prototyping, iterative development and time boxing.

Release Expeditor Framework:

 

Accelerate existing software development & release next version of powerful applications within 60 days by combining DevOps , Microservices architecture and 100% test automation strategies.

Selenium Accelerator Framework:

 

Manual testers & QA organizations can implement automation within 15 minutes without Selenium or any other automation tool knowledge.

Python Omnicommerce Framework:

 

Enable a unified branding experience across all channels such as online, mobile, social media and call center.


Top 5 Digital Technology Trends that can transform Education Sector

Technology has impacted every aspect of our lives over the last few years – our personal, professional and social lives changing the way our day to day interactions take place. Technology has played a major role in the education sector with how our schools operate and ways in which kids are learning. Seeing how fast technology has evolved over the last decade, organizations that are into building products and applications for education sector can be sure of one thing – they are yet to see the best of it.

 

While nobody can be 100% on the mark about the future, these are the technology trends in education that will have the biggest impact on teachers and students as well as the software development/ independent software vendors who are delivering their products to the education space.


VR/Augmented reality

 

While many classrooms have VR headsets and are experimenting more – the true extent of what we can do with augmented reality was seen when a student learns about the ocean – not through notes and videos but by being virtually transported under the sea to discover everything yourself. VR and augmented reality has the potential to completely transform the way that we learn. Though almost 77% of 350 higher education and K-12 schools had not used VR in the classroom, and the top reasons for not utilizing the technology, according to 43% of the respondents, were the high cost of equipment and the difficulty in implementation.

 

However, the future of VR in the education sector isn’t bleak at all. The creative use of VR technology as a storytelling tool is also expected to further engage young learners. Organizations that are into education software can help innovate the way schools teach in classroom and allow students to visualize concepts that were confined to the pictures in a textbook


Student privacy

 

The latest educational technology is highly effective at creating a more personalised education system through data collection. However, it can also be used for more nefarious purposes. Public data breaches represent a real threat to students and their families, so it’s little wonder that data mining can be a frightening concept. How do we balance the promise of data with the challenges it represents? Student privacy and security will be top of the agenda for educational software companies all over the world.


AI and the Internet of Things (IoT)

 

Our world is running on artificial intelligence. Siri manages our calendars. Facebook suggests our friends. Computers trade our stocks. We have cars that park themselves, and air traffic control is almost fully automated. Virtually every field has benefited from advances in artificial intelligence, from the military to medicine to manufacturing.

 

Artificial intelligence could play a role in the growing field of learning analytics, evaluating the quality of curricular materials, and in adaptive learning and recommendation engines. Interactive boards and other interactive devices are becoming more common in classrooms around the world.  Education software companies have understood perfectly that Artificial Intelligence has proven its role as a game changing factor in the education space, causing transformations unimaginable in the past.


Digital literacy

 

As the importance of being tech-savvy starts to sink in at schools around the world, there has been a huge effort to incorporate digital literacy into curriculum from the younger grades. Digital Literacy is the ability to use information and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills. A computing education also ensures that pupils become digitally literate – able to use, and express themselves through, information and communication technology – at a level suitable for the future workplace and as active participants in a digital world.


Gamification

 

“Fun” or “game” is the reason why developers, teachers and other personnel are constantly looking for ways to use new technology in education.

 

Gamification allow students to learn subjects such as algebra through programs with game-like features, such as completing missions. Kids love playing games and there is no doubt about it so why not educate them in a Gamified way. Games are loved and enjoyed by all kids, so mode of education in the form of games is a great way to teach kids while keeping them engaged and interested in their course of study. Education software vendors have developed a lot of gamification platforms, apps and tools on the market.  But a real gamified learning experience is grounded in education and those organizations that realize the revenue potential and fundamental concepts simply won’t distract.


Conclusion:

 

The education sector is becoming more integrated with the digital world and schools are constantly looking for products and tools that will make this easier to achieve.


About Expedux

 

Expedux’s vision is to help Education Software Organizations achieve one simple thing – Develop your software product/ platform within 60 days, test it within 15 minutes and achieve your forecasted profits 2x faster.  Our education technology oriented solution accelerators give you both speed and customization without compromising quality. Since these frameworks have been built using open source technologies and tested in live environments, they are often better and more reliable than components built from scratch.

 

Rapid Development Framework:

 

Develop and deploy new software product within 60 days using strategies such as prototyping, iterative development and time boxing.

 

Selenium Accelerator Framework:

 

Manual testers & QA organizations can implement automation within 15 minutes without knowledge of Selenium or any other automation tool.

 

Release Expeditor Framework:

 

Accelerate existing software development & release next version of powerful applications within 60 days by combining DevOps, Microservices architecture and 100% test automation strategies.


Custom Software Development is Dead

We live in the age of Automation and chatbots. The speed of technology change and innovation constantly pushes the boundaries of software development. Product and platform organizations can develop fully functional (and useful) apps in minutes using available cloud and integration tools. Gone are the days where organizations develop applications for 2 years or 3 years.  They had already started embracing the concepts of automation, re-usability and zero cost maintenance.

 

Despite all the improvements and excitement, old problems remain. What happens to the code we develop? Who maintains it? How do we attract, grow, and maintain the right skills? How do we react to the fast pace of changes in technology?

 

Well, those questions will always be un-answered if organizations continue to pursue custom development model. Here are our top 3 reasons on why custom software development is dead.


Reason 1- Automation and Rapid Deployment

 

The transformation from a development to integration mentality moves companies up the maturity curve significantly. Organizations no longer spend majority of its time building solutions, finding bugs, and deciding which Software Development Methodology is better. Instead, they are concentrating on faster delivery of business value to customers using automation and rapid product development.


Reason 2 – Collection of tools

 

Service-orientation becomes a significant factor when companies adopt DevOps mindset. It becomes the central theme of everything that happens within the organizations. IT organizations have become a loosely coupled collection of vendor products, SaaS, services, mashups, and legacy applications. Service-oriented middleware and SOA governance have transformed the development ecosystem in every project, initiative, and program thus reducing the custom development activities considerably


Reason 3: Re-usability

 

IT organizations are keeping a tab on an important statement – “Reuse before buy, Reuse before build.” The IT organization should understand what decisions took priority over others. CxOs have already started asking questions like “Are there software assets we can reuse for this effort?”


Conclusion:

 

While software development will never completely disappear, most organizations need to shift towards the reality. Let’s face it, organizations are not in the business of software development — they are in business of delivering value to their end customers. Organizations need to concentrate on delivering business value, not building custom software!


Why Expedux?

 

Expedux Technologies is a technology solutions and framework driven software development firm serving as a trusted technology partner for our customers. We work with some of the world’s most innovative start-ups, independent software vendors, e-commerce vendors and digital marketing platform and services organizations by helping them achieve one goal – Faster Time to Market.  Expedux’s innovative 60 DAYS RAPID DEVELOPMENT FRAMEWORK & TEST AUTOMATION IN 15 MINUTES FRAMEWORK help organizations across all stages of software development lifecycle right from new product and platform conceptualization, development and testing and enable them to go to market faster and better.


Micro-services Implementation – Benefits & Challenges

While implementation of DevOps practices has been on the rise lately, a slightly lesser-known concept has also been gaining popularity – microservices. The idea behind microservice architecture is to build your application as many independent services rather than one large code base. The primary practices associated with microservices include containerization, continuous integration, DevOps, automated integration testing, and – in many cases – Agile development methodology.

 

When implemented properly in combination with these best practices, implementation of microservices can deliver many benefits to your project’s application, including:

  • Easier deployment process

 

When deploying updates to a feature, the entire application need not be re-deployed – just the service that you want to be updated.

  • Use of varied programming languages and technology stacks

     

 

Microservices give you the ability to use different technology stacks across your microservices – want to use Java and Scala? Go for it! Additionally, this makes it much easier to migrate to different technology stacks than with a monolith application.

  • Better failure detection

     

 

With microservices, it is easier to monitor and detect when one of your services has an issue. Of course, this requires that the right software is in place to monitor said services.

  • Enhanced continuous integration and deployment

     

 

Spreading your application across many different code repositories makes it easier for developers to constantly push changes to their microservices, and makes for easier automation testing.


Challenges with implementing microservice architecture

 

Of course, all the benefits of microservices do come with some caveats.

  • Additional Staffing Needs

 

Although microservices have the benefit of being able to reach into a more diverse talent pool of developers, there are additional roles that need to be filled. The added layer of complexity of utilizing microservices in coordination with Continuous Integration requires some serious DevOps talent.

  • Added project complexity

 

There is also a great deal of cross-team coordination required to ensure that redundant services are not being built, while also making sure that data formats are consistently maintained while communicated across the services. This issue is particularly challenging to address, since teams working on isolated code repositories often will have limited knowledge of the other services being developed, especially with larger applications. One way to overcome this challenge is to divide the workload into small vertical slices, and have teams gain exposure to different pieces of the application over time. This approach does require programmers that can develop the full stack – both frontend and backend.


Is the microservice architecture right for your environment?

 

 

The implementation of micro services is challenging. But many would agree that the benefits outweigh the additional cost and application complexity. At the very least, if you’re starting a new Big Data initiative it would be worth your time to consider analyzing it as a viable option.

 

Why Expedux?

 

Expedux Technologies is a technology solution and framework driven software development firm serving as a trusted technology partner for our customers. We work with some of the world’s most innovative startups, independent software vendors, e-commerce vendors and digital marketing platform and services organizations by helping them achieve one goal – Faster Time to Market.  Expedux’s innovative 60 DAYS RAPID DEVELOPMENT FRAMEWORK & TEST AUTOMATION IN 15 MINUTES FRAMEWORK help organizations across all stages of software development lifecycle right from new product and platform conceptualization, development and testing and enable them to go to market faster and better.